Naming a Brand
If you are, like me, don’t have an inheritance or a nest egg to see you through the rest of your life on this planet with your present level of creature comforts, it is a good idea to start a...
View ArticleBrand identity: Proximah & Private Jungle
In earlier posts, we saw a bunch of guidelines for naming a brand. Here are two examples: Proximah Along with some friends, I am promoting a residential development in the suburb of Chennai. We...
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