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Naming a Brand

If you are, like me, don’t have an inheritance or a nest egg to see you through the rest of your life on this planet with your present level of creature comforts, it is a good idea to start a...

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Brand identity: Proximah & Private Jungle

In earlier posts, we saw a bunch of guidelines for naming a brand. Here are two examples: Proximah Along with some friends, I am promoting a residential development in the suburb of Chennai.  We...

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